A global creative leader with extensive experience in strategy, creative direction, film, and design.
With over 15 years of leadership experience in creative direction, brand strategy, and building culture-driven teams, I specialize in shaping bold, innovative narratives that create a cohesive and connected customer experience across all touchpoints—digital, experiential, and social.
My global journey has taken me through transformative roles with top brands like Nike, adidas, Marriott Bonvoy, and Comic Relief, where I’ve driven creative vision and design strategy to elevate their global presence.
Passionate about authentic storytelling and cultural engagement, I craft content that goes beyond visuals, rooted in cultural insights, trends, innovative thinking, and human behavior. I thrive in environments where collaborative, cross-functional teams excel, and I’m adept at building operational foundations that scale creative teams and ventures.
Mentoring is a key passion of mine, as I focus on growing creative talent and helping individuals discover their strengths and passions. Whether leading immersive digital campaigns or fostering the cultural foundations of new ventures, my work creates meaningful connections and builds lasting communities around the brands I lead.
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Unlocking Brand Potential: With over a decade of experience, my expertise extends far beyond creative direction. I specialize in helping brands define, organize, and discover who they truly are. By building this solid foundation, the creative work transcends its boundaries, allowing for impactful, authentic, and transformative brand experiences. This is where the magic happens—at the intersection of strategy and creativity, shaping brands that resonate deeply with their audiences.
PROOF: Marriott Bonvoy | Comic Relief | adidas | Nike | Merrell
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Redefining Cultures for Lasting Impact: My expertise and passion thrive in the dynamic environments of startups, where the right culture and foundation are critical from the outset. I specialize in redefining the organizational culture needed in the early stages of a business, setting the stage for growth and innovation. Whether it's an agency or a brand, I focus on creating the core structures that empower teams to deliver what matters most—making a lasting impact on their audiences through groundbreaking innovations and services.
PROOF: The Formery | Wisconsin Dept Public Health | OurHouse | August
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Mentoring Creative Talent and Unlocking Potential.
My greatest superpower is mentoring and nurturing creative talents. I focus on helping individuals discover their passions, leverage their strengths, and align these to not only grow but exceed their own potential. By fostering a collaborative and empowering environment, I support creatives in pushing their boundaries and achieving more than they thought possible, all while driving success for themselves and the brands they work with.